The Challenge: Influencer Marketing Without Existing Structures
GLOW25, a collagen-focused e-commerce specialist, had enormous success since 2020 - but completely without influencer marketing. When Lavinia Steinfels joined as Interim Channel Lead in summer 2023, she faced the task of building a completely new channel - with minimal time budget and no existing processes.
The Background: An E-Commerce Superstar Without Influencers
GLOW25 was launched in 2020 under the umbrella of Primal State GmbH and quickly developed into one of the top sellers on Amazon. What's special: The brand specifically targets women 40+ with high-quality collagen products and a strong community focus.
The Solution: Maximum Efficiency Through Smart Processes
With limited time resources, Lavinia had to find a way to build influencer marketing efficiently and scalably. The solution: Linkster as the technological foundation combined with lean processes.
The Luxury Problem: Budget Yes, Time No
Lavinia had budget and decision-making freedom, but only limited weekly hours. The solution:
- Hiring a working student (Nadja Vo)
- Internalizing all approval processes
- Automating repetitive steps
The Linkster Solution for More Time
Lavinia already knew Linkster from previous jobs and implemented it despite initial skepticism from the tech team. This enabled:
Lean Team Structure & Clear Processes
An agile mini-team with maximum efficiency:
"With this setup, we can scale quickly!"
An Exclusive Look at the Rollout Strategy
The Focus: Instagram Stories as Daily Ritual
The strategy deliberately focused on Instagram Stories to position GLOW25 as part of the daily routine. Performance was tracked via UTM links, while quality and storytelling remained consistent.
Content Strategy
- • Integration into morning routines
- • Authentic product placement
- • Focus on target group 40+
- • Lifestyle instead of advertising
Performance Tracking
- • UTM link tracking
- • Real-time dashboards
- • Content type labeling
- • ROI per influencer
The Strengths of the GLOW25 Influencer Team
Strong Product Quality
Premium collagen products that convince
Relationship-Oriented
Negotiations at eye level
Personalized Communication
Individual approach instead of mass emails
Pricing Understanding
Fair market compensation without discussions
Creative Integration
Content that fits into daily life
Fast Processes
Decisions in minutes instead of days
The Path to Success
From Idea to Scaling
Summer 2023
Project Start
Lavinia takes over as Interim Channel Lead
August 2023
Linkster Implementation
Fast onboarding and first automations
September 2023
Team Building
Nadja Vo joins as working student
November 2023
Black Week Optimization
First major campaign with real-time adjustments
December 2023
119 Content Pieces
Scaling to 7-figure revenue
The Results Speak for Themselves
After just a few months:
Additional Successes Through Linkster:
- ROI-boosting insights through real-time dashboards
- Content adjustments during ongoing campaigns
- Optimized Black Week performance through incentive adjustment
- Scalable processes for international expansion
How Linkster Changed Daily Work
Before
- • Manual briefing creation
- • Excel lists for tracking
- • Time-intensive reporting
- • No real-time insights
- • Many coordination loops
After
- • Bulk briefings in minutes
- • Automatic tracking
- • Real-time dashboards
- • Data-driven decisions
- • Clear approval guidelines (> €45 CPM)
Conclusion & Outlook
The GLOW25 case impressively shows how strategic influencer marketing can be successful even with minimal resources when using the right tools and processes. The combination of automation through Linkster and relationship-oriented work creates the perfect basis for sustainable growth.
The Next Steps:
Learn More in the Video
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The GLOW25 story shows: With the right strategy and the right tools, you can achieve impressive results even with limited resources. Let's find out together how Linkster can transform your influencer marketing.
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